DESIGN

I majored in graphic design during undergrad and love leveraging my design skills however I can, whether in presentation decks or personalized birthday cards for friends and family.

Currently, I freelance as an event designer, specializing in calligraphy, and I make graphics for social media for small business and organizations. Feel free to browse my work below and on my art-stagram @madebyjuhie.

*Note: I am currently on a break from client work.

My Art-stagram: @madebyjuhie

Events and Weddings

HEALTH & WELLNESS ART

CAMPAIGN DESIGN: Food Matters - Health & Wellness MOVEMENT

Food Matters is a health awareness campaign whose main objective is to increase the proportion of healthy foods to unhealthy foods in families’ weekly groceries. We aim to accomplish this goal by educating them about the ingredients that make their meals, encouraging them to cook at home more often, and making it easy to get their children involved in the process.

Goal and Method: The primary goal is to change families’ eating habits through an educational campaign that encourages them to spend more time together around healthy food. The campaign involves editorial pieces article that debunk myths around healthy eating, discuss ways that families can start eating healthily together, and explain the long-term effects of good eating habits. Personal stories play a part in convincing families to adjust their eating habits, and quick, easy recipes will make it easy for them to take action on what they’ve learned. Promotional items, such as grow-your- own seed packets, encourage families to start thinking about growing their own food. Other items such as posters, direct mail, brochures and online resources will also help get the message to families and create a positive image around healthy eating.

Background: Because parents tend to be too busy to think about and provide healthy meals for their families, fast food often becomes their first choice for quick meals. This and other lifestyle choices have led to one in three children in America being overweight or obese, a number that increases in African American and Hispanic communities. 

Audience: The target audience is busy, working parents between the ages of 25-45 years old in the San Francisco Bay Area. Food Matters targets both male and female parents rather than their children because they are in charge of buying and preparing food. However, ideally the decisions and actions of parents will influence their children’s food choices and thinking. 

Graphic Standard: